How an SEO Service Should Work: Our Numbers-First Method

SEO is our industry's promise factory: "page-one guarantees", "1000-backlink packages". We make no guarantee sentences — nobody can guarantee Google's rankings. What we show instead is method and measurement, backed by numbers from sites we run ourselves, not someone else's screenshots. Every step described on this page can be seen applied end to end in this case study.

Step 1: The Technical Base — the Invisible Half

Before any content investment comes a technical audit: page speed (image formats, dead scripts, the icon-font trap), redirect hygiene (chain-free 301s), duplicate-content leaks, crawl budget and index status. Writing content on a rotten base is carrying water in a leaky bucket. In one of our cases, the icon-font fix alone took the mobile speed score from 84 to 95 — without a single line of new content being written.

Step 2: Keyword Research — Winnable Fronts

Not every keyword deserves to be a target. We look at who actually ranks for what in the real search results: if a front is held by giants like Microsoft or Oracle, we abandon it and pick buying-intent keywords held by competitors of your own size. This triage is the only way an SEO budget avoids the bin.

Step 3: Content — Real Answers to the Question Asked

What ranks is content that genuinely answers the searcher's question: concrete numbers, real examples, clean structure (heading hierarchy, FAQs, schema markup). The era of padded filler text is over — all the more so in the age of AI-powered search.

Step 4: Measurement — the Search Console API

Not a monthly PDF report, but raw data: which query earned how many impressions, where each position moved from and to, which page gets impressions but no clicks (a title problem), which piece of content needs a refresh. Decisions are made on this data, and results are verified against the same data. Any ranking claim is confirmed with a real SERP check.

Why Should You Believe Us?

Because we do the same work on our own sites and the numbers are on the table: our education sites have been earning organic traffic for years with this exact method, and this very site is managed with the same recipe. The scope and line items of our SEO service are on the service page; the figures for the one-off setup and the monthly management are in the calculator.

What Does an SEO Service Actually Include?

Anyone searching "what does an SEO service include" deserves a clear list, so here it is: technical audit and fixes (speed, crawling, redirects, duplicate content), keyword research and page mapping, on-page optimization (titles, metas, heading hierarchy, schema), content production or the improvement of existing content, internal-linking architecture, Search Console tracking and a monthly measurement report. If a proposal doesn't state which of these items it covers, you don't actually know what you are paying for.

SEO Pricing in 2026: What Are You Paying For?

The market spans a wide range, from a few thousand lira per month at the entry level to far higher figures on enterprise projects. What creates the difference is not the keyword count but the labor items: how many pages are being optimized, how many pieces of content are produced per month, who fixes the technical side, and is the report raw data or a decorated PDF? Our model has two parts: a one-off setup plus optional monthly management. Both figures are published openly in the calculator.

What Makes Enterprise SEO Different?

"Enterprise SEO" means large, multi-stakeholder sites: hundreds of URLs, multiple languages, a legacy of old redirects, legal and brand approval processes. Here the work is coordination as much as technique — who is allowed to change what, and when? A change that takes a day on a small site needs a release plan in an enterprise. When collecting proposals, be clear about whether your site is really at this scale; charging a small site for an enterprise package is one of the industry's classic tricks.

The only honest promise in SEO is this: do the right work in the right order and measure every step. Rankings are the outcome of that, not its pledge.